After nearly a decade, Instagram continues to be a leading social media platform. In fact, Instagram has one billion monthly active users, it is the second most engaged social media network, following behind Facebook, and the average time spent on Instagram is 53 minutes per day. So, what does...
A new year and new decade means new opportunities. This year, make your New Yearβs resolution to enhance your digital presence and build trust with your audience. Digital trust is a measurement of confidence audiences have in your company or organization, and is a key component to your overall...
Facebook might have been one of the first social media platforms, but headed into 2020, itβs still the dominating marketing tool. With nearly 2.5 billion users worldwide, Facebook crosses multiple demographics, making it a go-to tool for marketers to reach a diversified audience. In the 2019...
There are some things that social media users value from their platforms β privacy and trust being two of the biggest. Users want to ensure that their personal details arenβt being sold to the highest bidder, the ads theyβre clicking on arenβt laced with viruses, and their data isnβt going to be...
When social media first came into our lives, most people thought it was a fad that would come and go. Well, that was decades ago β and now millions of users check into their social media accounts daily. In fact, in 2018, internet users spent 136 minutes per day on social media. That includes...
Itβs almost time to ring in the New Year! Why not resolve to take your business to the next level, with the help of a solid Social Media marketing strategy in 2019? But how do you get started on this? A social media marketing strategy can seem like an insurmountable task when you donβt know where...
Blogging might seem like an extra chore when running your business, but this type of advertising can be a key component of your marketing plan. Recent statistics show 61 percent of online consumers in the US have made purchases based on a blog recommendation, and companies who blog receive 97...
Itβs easy to see the negative things on social media, especially when brands make magnificent mistakes. But when youβre in need of a little social media strategy inspiration, there are some major brands doing it right (and deserving of notice). Marketing campaigns and social media strategy can...
While hashtags can often be seen as confusing or unimportant, they are actually key elements to sharing your content and tracking the use of your brand β and the hashtags associated with it. Hashtags work as searchable keywords that enable others to locate (or even stumble upon) your public...