As the second most engaged social media network, Instagram is a vital communications tool for all small businesses. In case you’re behind the times, Instagram is predominantly a photo and video sharing platform. But you need to do more than post any old photo—you need to keep it professional and...
If you’re not using LinkedIn to promote your business, you should be. There’s no way be beat around the bush. LinkedIn is the most trusted social media platform, and with the option of LinkedIn Publishing, it can also help promote your business in new ways. LinkedIn is a professional networking...
After nearly a decade, Instagram continues to be a leading social media platform. In fact, Instagram has one billion monthly active users, it is the second most engaged social media network, following behind Facebook, and the average time spent on Instagram is 53 minutes per day. So, what does...
A new year and new decade means new opportunities. This year, make your New Year’s resolution to enhance your digital presence and build trust with your audience. Digital trust is a measurement of confidence audiences have in your company or organization, and is a key component to your overall...
Facebook might have been one of the first social media platforms, but headed into 2020, it’s still the dominating marketing tool. With nearly 2.5 billion users worldwide, Facebook crosses multiple demographics, making it a go-to tool for marketers to reach a diversified audience. In the 2019...
There are some things that social media users value from their platforms — privacy and trust being two of the biggest. Users want to ensure that their personal details aren’t being sold to the highest bidder, the ads they’re clicking on aren’t laced with viruses, and their data isn’t going to be...
When social media first came into our lives, most people thought it was a fad that would come and go. Well, that was decades ago — and now millions of users check into their social media accounts daily. In fact, in 2018, internet users spent 136 minutes per day on social media. That includes...
It’s almost time to ring in the New Year! Why not resolve to take your business to the next level, with the help of a solid Social Media marketing strategy in 2019? But how do you get started on this? A social media marketing strategy can seem like an insurmountable task when you don’t know where...
Blogging might seem like an extra chore when running your business, but this type of advertising can be a key component of your marketing plan. Recent statistics show 61 percent of online consumers in the US have made purchases based on a blog recommendation, and companies who blog receive 97...