The recipe for a cool and classy website starts with a clean, branded design, including eye-catching photos and elements that capture the essence of a business and its owner. That is exactly the approach we took when cooking up a new website design for Chef Donell Jones-Craven (also known as Chef Dondari), a culinary and hospitality expert with over 25 years of professional experience. His new site, chefdondari.com, beautifully showcases his services as a consultant, culinarian, and connector, with a rich color palette of black and gold, and a stylish, easy to navigate interface that allows each ingredient to shine. Read on for a taste of our web development and design process.
Personalized Service
Our first step was to learn a little more about our client. As a native Californian currently living in the greater Philadelphia area, Chef Dondari has a vast background in the world of food services, from working with corporations and upscale steak houses, to medical and retirement facilities and independent eateries. As a short and long-term culinary project specialist, he has a keen sense of food trends, styles and food branding, and enjoys travel, culture and studying food history. Therefore, Chef Dondari required a contemporary website design that would suit his vision and the wealth of expertise his resume brings.
Unique Features
In addition to streamlining the site, our focus was on creating an excellent user experience for guests, with lots of great photos and unique features. One special ingredient added to the mix was the use of videos, like this one for Chef Dondari’s Texas Chili. Each on-site cooking video features a handy recipe card that allows visitors to print, pin, or simply follow along from home. Other elements include social media widgets, a blog, and testimonials, along with an about page, and detailed information of services offered, such as catering, consulting packages, guest speaking engagements, and private or group cooking classes. There is also a contact tab with a simple form for sending a message and designating areas of interest.
An On-Point Aesthetic
As we touched upon earlier, the color palette used in this branded design is a chic, contemporary pairing of black and gold hues. Additional pops of color come from dynamic photos of Chef Donell in action and in his element. Perfectly designed details include a menu of original recipes similar to what you would see in a fine restaurant, with affair selections like the Summer Time BBQ, Creole Bistro, Mediterranean Feast, or Afternoon Buffet to temp taste buds. Overall, each ingredient comes together to create an on-point aesthetic with a dash of creativity.
To sample this cool and classy new website, visit chefdondari.com, and contact Aliya Hammond Consulting for help with all your social media marketing needs.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
