Having an inviting, intuitive website design is the first step in establishing a powerful online presence. In fact, it is the foundation of any successful online marketing campaign, whether your business is large or small. Not only does a website allow you to present your unique goods, services, and brand image to the public, but it also is the gateway to your sales funnel, helping to convert casual visitors into actual customers. Perhaps more importantly, it allows you to become a trusted thought leader in your industry by giving a home to your online blog. This helps to drive traffic to your site and affords the opportunity to offer richer social content that helps build a loyal relationship with your target audience.
If you follow our blog, you may have noticed our website development services have really taken off this year, with a variety of business owners looking to boost their brand image, increase their customer base, and get noticed online. One such client is Kim Gedney, an intuitive life coach who helps others create long-term, sustainable change in their lives. Kim was looking to make a change for herself by embarking on a brand new website design, and we were happy to help her achieve her goals. Read on to learn more.
An Intuitive Client
Kim Gedney’s mission is to provide insight and tools to help people discover the answers they seek in order to move forward professionally, personally, and with purpose and clarity. As an intuitive life coach, she follows the traditional coaching methods of goal setting, creating action plans, and working on blockages to progress. She also connects with her clients on a spiritual and intuitive level to assess what may be needed, and to aid them on their journey to succeed. In addition to spiritual and intuitive coaching, her services include both private and group medium sessions and psychic readings.
An Intuitive Website Design
Our mission was to create a branded design for our client that helped to showcase her unique gifts and better reach her target audience. Some of the features of this intuitive new website design include a tranquil, welcoming color palette of soft beiges and blues, an eye-catching update of her logo, and an easy to navigate interface for guests. We also made the process of scheduling an appointment effortless through integration with Square marketing and booking, including tabs prominently placed at the top and bottom of the services page. Each service offered is detailed and organized for greater understanding and ease of reading. The Contact page allows guests to get in touch with Kim to ask questions, while the About page gives guests an opportunity to learn more about her background, as well as her approach and purpose.
Social Media Marketing
Beyond the aesthetics of this new website design, we were also mindful of increasing Kim’s reach on the social media platforms frequented by her target audience and potential clients in need of the unique services she offers. Therefore, we felt it was important to have the site link directly to our client’s Instagram feed, along with Twitter and Facebook, and we also included social sharing buttons on each individual online blog post. As a further way to connect, visitors are also invited to join Kim’s newsletter, and they can sign up by simply providing their email address.
If you are looking to create long-term, sustainable change, visit kimgedney.com, and be sure to contact Aliya Hammond Consulting for help with elevating your online presence through our wide variety of social media marketing services.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
