Everyone knows Facebook has well established itself as the largest Social Media platform to date. With at least 2 billion potential customers, you would be foolish as a business owner to not cash in on this valuable marketing tool. But why stop there? Instagram has been steadily growing in popularity, and is waiting right at your fingertips. According to Forbes, Instagram is social media’s rising star for business, with over 600 million monthly visitors and unique marketing benefits.
Facebook and Instagram are key to marketing on a more level spectrum with your competitors. These two platforms offer cost-effective strategies to advertise, as well as the analytical information to continue to develop your business.
The key to social media is knowing your market. Facebook allows for very targeted marketing with a number of variables, including location, interest, and even friends, enabling you to hit the market you need to help grow your business. Through Facebook and Instagram, businesses can spend as little as $1 per day advertising on each platform — yet still reach hundreds to thousands of people who might be interested in your services or products. With Americans spending 1 in every 5 minutes on Facebook or Instagram, what are you waiting for?
All businesses need analytical information to thrive — whether its evaluating whether product A sells better than product B, or if service A is in higher demand that service B. The same goes for social media. Through business accounts on Instagram and Facebook, you can receive analytics to evaluate how you are engaging with followers. Page analytics on Facebook will also provide you a number of other valuable resources, such as the times each week your fans are on, the types of posts that see the most traction, and your most engaged audience (such as gender and age). These statistics can help you build stronger content and a targeted advertising audience.
While the analytics on Instagram are not as in-depth as Facebook, you can still evaluate the effectiveness of your social media engagement. With the somewhat recent addition of Instagram Business accounts, you can find analytical information about new followers, demographics of your audience, and post engagement for the past seven days. Unlike with Instagram profiles though, you can set up a Business account to retain Stories information as well. So no worries about missing that 24 hour cutoff to track how many people viewed or commented on a story. The data is at your fingertips!
Want to learn more about these two incredible Social Media platforms and why they are a must for business? You can learn to maximize the effectiveness of your posting strategy, drive traffic from Facebook and Instagram to your website and increase your sales, and amplify your ad campaigns by learning how to choose the right objective with social media trainer Aliya Hammond on Jan. 17, 2018. This one-day workshop will bring you one step closer to achieving your best social media marketing presence in the New Year.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
