Committed to “empowering utilities and people,” Empower Construction employs an innovative and diverse team of professionals. This Pennsylvania power utility construction company understands “ the nuances and challenges of the industry” and has the combined experience and expertise to complete even the most complex projects. However, it also had an old, outdated website that failed to reflect its growth and status as “one of the nation’s leading utility construction contractors.” Thankfully, the team at Aliya Hammond Consulting was ready to rise to the challenge. When it comes to social media marketing and web design, we are equipped with the experience and expertise needed to empower companies to stand out online!
MBEs Working Together & Building Relationships
William Bowie, President and CEO of Empower Construction, reached out to Aliya Hammond Consulting for help, after hearing Aliya give a presentation on website development and other social media marketing services for The Diverse Procurement Collaborative Network (DPCN), through the Chamber of Commerce for Greater Philadelphia. Both Aliya Hammond Consulting and Empower Construction are Minority Business Enterprises (MBEs), certified through the Eastern Minority Supplier Development Council (EMSDC). The Chamber of Commerce for Greater Philadelphia and EMSDC are both committed to supplier diversity and development, providing opportunities to connect and work together, such as this one!
An Empowering New Web Design
The new Empower Construction website has a clean and professional design, with well-organized content and smooth navigation. The homepage emphasizes the company’s commitment to safety, quality, and community engagement. Key services like power distribution, transmission, substation, and emergency response are prominently featured, and the user experience is intuitive with easy access to information. The site also highlights community involvement and diversity initiatives. The visual elements and content blend well, making it easy for visitors to understand the company’s expertise and offerings. Here are some key design details to note:
- Color Scheme — The website has a clean and modern design with a professional color scheme dominated by orange and white. This gives it a bold, creative, energetic feel, well-suited for the construction and utility sector.
- Layout and Structure — The homepage is organized into clear sections, with well-spaced content blocks that highlight core services, values, and industry certifications.
- Brand Consistency — The brand’s identity is consistently applied throughout the site, with cohesive fonts, color palettes, and imagery reinforcing their expertise and commitment to the sector.
A Focus on Features and Functionality
The new website is user-friendly, with straightforward navigation and a logical information hierarchy. Important links are responsive and easy to find, and the content flow guides users from introductory information to more specific service details. The simple top navigation menu is noticeable, offering quick access to major service areas like power distribution, substation services, and emergency response. Each page loads quickly, contributing to a smooth browsing experience, and the site is well-optimized for mobile devices, with elements adjusting fluidly to different screen sizes. Key call-to-action buttons are strategically placed and lead directly to forms, helping to streamline user engagement. Other important elements include:
- Service Pages — Each service section clearly explains what Empower Construction offers, with appropriate industry jargon and technical details where needed. The text is concise and professional, making it easy for industry professionals and potential clients to understand the company’s capabilities.
- Community and Values — The content emphasizes Empower Construction’s commitment to safety, diversity, and community outreach. This is a key differentiator that is effectively communicated through dedicated sections
- Contact and Engagement — Contact information is easily accessible, with forms that are quick to fill out. Social media links and other contact options are displayed clearly in the footer.
Click here to see the results of this empowering web design project, and follow our Blog to read about other amazing projects completed by the team at Aliya Hammond Consulting, along with helpful social media marketing tips! If you need website development services and more, contact us today to learn how we can help your business grow!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the Greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, Video and Audiogram Production, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
