From driving traffic to your website to building expertise, blogs are a perfect way to promote your business. Business blogging can be a great tool to drive online traffic through “organic” avenues — or non-paid Internet placement (think Google search results). Blogging can be a great tool to increase your business success.
However, blogging requires a time commitment — it needs to be constantly updated. Hiring a blog writer can be the perfect alternative to crafting your own content, and there are clear advantages to outsourcing this service.
#1: Increasing Your Internet Footprint
How does Google rank websites in a search result? They use an algorithm that utilizes Search Engine Optimization (SEO) data from websites to place results on a scale. SEO takes several aspects of your website into account when generating results, including how often your site is updated and the keywords on your pages.
With a professional blogger, you hit both of those key elements. A professional blogger will know how to incorporate those buzzwords that will then help you generate business. They will also help keep your website updated through blogging on a regular basis. Through these tactics, a professional blogger can improve your ranking on search engines.
Businesses like Aliya Hammond Consulting help businesses develop SEO strategies that incorporate these types of tactics. Blogging is just one simple way to develop a better search engine ranking.
#2: Keep Your Brand Focused
It’s one thing to have a business, it’s another to keep with your brand. Through outsourcing to a professional blogger, you can keep your brand focused and your business moving forward. Branding is an important aspect of marketing that keeps customers engaged with your business. A professional blogger will know how to craft a fantastic message with your brand in mind for any blog topic.
The benefits of a focused brand? Through keeping a well developed brand, you can build an expertise in your business or service. This expertise can build trust and loyalty with your customers, and even link you to prospective customers.
#3: Time Management
There are only so many hours in a day. Would you rather be spending those hours each week managing your business, or writing about a current topic in your field? Similar to why hiring a social media manager can improve your business, a blog writer can improve how you spend your time. By managing your blog presence through a well-strategized content plan, a professional blogger will help you spend more time in the front end of your business, rather than on the backend of a website.
Hiring a blogger can be a difficult decision. Will it yield the wanted results? But with the right person’s help, this online tool can help you increase your business success and cultivate customer relationships.
If you’re ready to start seeing business success through blogging, contact Aliya Hammond Consulting today!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
