It’s almost time to ring in the New Year! Why not resolve to take your business to the next level, with the help of a solid Social Media marketing strategy in 2019?
But how do you get started on this? A social media marketing strategy can seem like an insurmountable task when you don’t know where to start, but with these steps, you can have a solid start to social media for 2019.
1. Set Attainable Goals
Whether it’s engaging more customers, receiving more click-throughs, or building your following, set several small goals that align with your organization’s ideals, rather than one big social media goal that doesn’t tie into your business. Rather than working to increase your followers by several hundred in a quarter, consider setting a goal of 10 more social media orders per month. Your social media should be benefiting your business, not taking time away from your productivity. If your social media presence and your business don’t overlap, you’re not leveraging your presence properly.
2. Social Media Training
Just like anything else, education is key to success. Social media training will show you the ins-and-outs of marketing on platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat. It can also walk you through the algorithms that affect when content is seen; the science behind social media behavior; and the tips to help engage your followers. By participating in social media training, you can better target the goals previously mentioned, and therefore leverage your online presence to the most profitability.
The new year brings new opportunities — the first being a webinar, Fall In Line: Social Media Strategy Boot Camp being held on Wednesday, February 6th, from 11am to 12pm. The second opportunity, a Facebook and Instagram Marketing Workshop. This comprehensive workshop will take place on Wednesday, March 6th, 2019 in Fort Washington, Pennsylvania, from 9:30AM to 4PM. Space is limited for this one-day training event. Early Bird Registration is available until February 8th, 2019, and includes lunch, handouts and materials, hands-on exercises, and instruction.
3. Outsourcing
If social media isn’t your “thing” — the algorithms are too complicated; the 10 hours a week needed to improve your presence is just too much time to invest; or you happen to just hate social media — outsourcing can be the perfect solution. Social media managers provide engaging content on your platforms that build customer trust and loyalty, encourages brand development, and those business goals mentioned earlier. These marketing managers are there to help you make the best appearance on social media and consider those key elements like videos, images, and links that drive page views.
At Aliya Hammond Consulting, a team of social media managers will work with you to meet goals and develop a strategy to meet your needs. Whether it’s managing negative comments or building your expertise, social media managers are there to help you every step of the way.
Resolve to take your business to the next level with a strong social media presence that shows your expertise and brand. Social media marketing is a key to success in today’s technology driven world. The new year is the perfect time to start a new digital venture!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
