Facebook. Twitter. Instagram. Snapchat. Flickr. LinkedIn. Pinterest. Google+. YouTube. Vimeo. The list goes on and on when it comes to social media platforms. How do you stay organized when the list continues to grow, let alone keep a corporate or personal brand?
There are many options for managing and organizing your social media — ones that don’t require that you log in and manage from each platform. Those options include hiring a social media manager, completing training courses, and even using dashboards.
Hiring a Social Media Manager
If you are happy to hand over the reigns of your social media to a professional, you can hire a social media manager. Social media managers oversee the development of the various platforms on behalf of the businesses and organizations that own them. Businesses like Aliya Hammond Consulting develop content and manage your social media platforms from behind-the-scenes, allowing you to focus on your business.
On the fence about hiring a social media manager? Here are the top three reasons to outsource your social media.
Social Media Training Courses
Perhaps you want to do it yourself, but don’t know how. Or perhaps you want to improve the platforms you manage. Aliya Hammond Consulting offers classes and personal training to develop and improve your platforms, and your skills. You can learn how to create content, build a following, develop an expertise, and more. Through social media training, you can have control of your content with the confidence to know what you’re doing.
Why choose hiring a social media manager when training is available? Part of it is convenience — whether it’s Saturday or a holiday, a social media manager will be there to handle customer complaints and other issues that might arise. The other part is expertise — when you need to build a website, you go to a coder; when you need help with education, you find a tutor; and when you need help building a social media presence, you hire a social media manager.
Using a Dashboard
Dashboards are a tool that allows you to schedule, organize and manage your content for one or multiple social media platforms in one online location. Dashboards such as Hootsuite and Tweetdeck provide varying levels of service — from free accounts to paid business subscribers. Through these services, users of multiple platforms can schedule posts to go out (something Twitter and Instagram cannot do); stay up-to-date on your accounts by creating a customized profile; and organize your accounts into one location.
The drawback of these dashboards though is you don’t gain the experience of working with a professional. Through training with a professional or hiring a social media manager, you can improve your content and better engage your customers.
Whether it’s hiring a social media manager or organizing your platforms into a dashboard, there are opportunities to forgo logging into each social media account for updates. Even when the list of platforms continues to grow, you can stay focused on your business.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
