Social media managers have a difficult job, involving tight deadlines, strategic planning, and extreme multitasking. Whether your marketing team is in-house or outsourced, it takes a collaborative effort to effectively get the job done.
If you want a super online marketing strategy that gets results, here are three tips on how to successfully support your marketing team:
- Keep the lines of communication open.
- Respond in a timely manner.
- Provide the necessary materials.
1. Keep the lines of communication open.
While social media managers may seem like they can perform magic, they are not mind readers. That is why communication is key. Keeping the lines of communication open is especially important when outsourcing your marketing efforts.
A good marketing team knows how to capture the voice of each individual client when crafting blogs and social media posts, but it is still important to be available when input is needed or questions arise. Be sure to provide any specific information you want to share online each month, such as upcoming events, new products, or recent achievements.
If your plate is full, you may also consider designating an internal point of contact to speak with the marketing team on your behalf. Having a trusted advocate often helps to simplify and streamline the process.
2. Respond in a timely manner.
When it comes to the fast-paced world of social media, time is of the essence. Promptly replying to questions and requests not only takes stress off the team, but it also helps to ensure your marketing schedule remains on track and running smoothly.
Sprout Social notes that 74% of consumers believe businesses should strive for at least one or two posts per day across all platforms. When your marketing team is waiting for information or the approval process is stalled, everything comes to a screeching halt. To stay visible online and engaged with your target audience, responding to requests in a timely manner is essential.
3. Provide the necessary materials.
Marketing teams understand the power of a great stock photo. Carefully selected professional images help to create a cohesive, branded look across social media platforms, and eye-catching visuals help to grab the attention of casual scrollers. Still, stock photos tend to lack that personal touch that allows people to fully get to know you and your company or organization.
Shooting content (high-res photos and videos) and providing access to these materials helps social media managers craft unique, personalized posts. Sharing this type of content can provide an inside glimpse that not only boosts the “Know, Like, and Trust” factor, but also creates a genuine connection with customers.
Successful companies know that social media marketing is necessary to establish brand recognition and engagement, but finding the time and tools to balance a business and online presence on your own can be stressful. Working with a knowledgeable and experienced marketing team allows you to focus on what you do best. All it takes is a little support for the people making the magic happen behind the scenes.
For more information about social media management or the launch of our new video services, book a call with us today!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
