Last week in our blog, we told you all about Clubhouse, a buzzy new app that is making major waves on the social media scene. Trending with celebrities and industry leaders alike, this interactive marketing tool has the potential to reshape the online landscape and establish even the small business owner as an authority in their field. Curious to learn more? Here, we’ll discuss how to best use Clubhouse for your business as a beginner on the app.
Getting Started
Clubhouse is only available for Apple mobile devices, and you can join the waiting list by downloading the app from the App Store. Snagging an invite sooner may require reaching out to your network on other social marketing channels like Facebook, Instagram or LinkedIn. Once you’re in, getting started on Clubhouse is straightforward. Begin by browsing the hallway to see what relevant conversations are happening or upcoming. Then, join a few while you learn the ropes.
As a listener, you’ll gain valuable insight on a variety of topics, and when you feel comfortable enough to jump in on a discussion, raise your hand for a speaker to invite you to the stage. Your influence should grow the more you volunteer to speak or moderate rooms. Just make sure you are offering value when speaking instead of a hard sell. If people like what you have to say, they will check out your bio, and grow to know and like your business. You can also follow people, rooms and clubs that match your interests by searching the member directory and event calendar.
Why It’s Good For Business
Free advertising and publicity on popular social marketing channels is always worth the taking. Currently, Clubhouse is “invite only,” which also adds a sense of exclusivity that is attractive to entrepreneurs and the public at large. As a business owner, getting an invite is a valuable, live marketing opportunity that can substantially boost your social media plan. Clubhouse can be used in several key ways, including offering the chance to:
- Set yourself up as an influential and trusted authority in your field.
- Engage clients and grow followers on Clubhouse and other social marketing channels.
- Cultivate your brand image by collaborating with celebrities and industry leaders in real time.
- Give your business a timely voice that generates leads and sales and reaches a new audience.
According to CNBC, Clubhouse has quickly racked up over two million members and is now valued at one billion dollars. In fact, just last week, the app saw a huge surge when Tesla CEO Elon Musk joined the platform. It is becoming more and more evident that there is potential to make money through this interactive marketing platform that brings people together for live, instant access to unscripted conversations.
Making It Work For Your Business
Adding Clubhouse to the marketing mix and exploring the app is only the beginning. Making it work for you and your business requires a strategic social media plan that builds a following and gets results. Options can include creating rooms to engage clients about your latest product or gaining feedback from influencers and industry leaders about a new service being offered. You can also use the platform to form a business community, make publicity announcements, mingle with potential investors, keep tabs on your competition, and stay up to date on industry marketing news and trends to watch.
You may be wondering, is Aliya Hammond Consulting on Clubhouse? We are (follow us @aliyahammond)! Sadly, every new member is given one invite to start, so we can’t help you out in that department quite yet. But if you need expert assistance on creating a successful social media plan, we are here to help in any way we can. Contact us today to learn more about the services we offer in the greater Philadelphia area and across the entire US.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
