Sharon Manker, M.Ed. helps to position diverse companies for success. As an award-winning supply chain and supplier diversity professional with two decades of experience, she is highly skilled at connecting people and resources, and facilitating lucrative partnerships. The goal of her company, SharonManker.com, is to “influence meaningful change for anyone facing unprecedented odds by focusing on the very next step to get successful outcomes.”
After attending the Eastern Minority Supplier Development Council’s annual end-of-year meeting this past December, in which Aliya was a guest speaker, Sharon utilized the information provided to help achieve her mission. We are pleased to report that, following Aliya’s strategies, Sharon Manker has seen her name and brand recognition skyrocket in some pretty remarkable ways.
Becoming A Content Expert
For several years, Sharon Manker posted sporadically on social media platforms. She admits that she did not see the benefit of self-promotion online and strived to keep a low profile. All that changed in 2021. After working with Aliya, Sharon took the first step in cultivating her brand identity and reaching a new audience by launching a website. “By being more vigilant with my name/ brand, people now identify me as a content expert in supplier diversity & inclusion.”
Making Changes That Matter
In addition to website development, Sharon Manker focused on setting up a professional Instagram account that was dedicated to her brand and separate from her personal page. Other social media platforms for connecting and networking include LinkedIn and Facebook. Prior to coaching, Sharon chose to use an alias on social media, but this made it difficult to be found online, so she now uses her real name. Further new strategies learned and implemented by Sharon include:
- Creating posts on Canva for a more polished look.
- Establishing a regular posting schedule.
- Setting calendar reminders for publishing.
“It makes it easy that I can spend 10-20 minutes building a series of posts and then have them ready for when I am ready to publish them.” notes Sharon.
Sharing The Love
After noticing that posts about her pug were accumulating 500+ likes, comments and views on Facebook, Sharon created a Pug Fan Club @GizmoThePhillyPug and has since received several partnership agreements. As for her business, Sharon is seeing more organizations and individuals reaching out for panelists and speaking engagements on supplier diversity strategy since training with Aliya.
More people are listening and connecting, and they are also posting about Sharon or reposting her content, such as this recent shout out on LinkedIn. Sharon mentioned that her employer’s supplier diversity program is also getting more visibility and that her name / brand recognition is driving it. In addition, Sharon is also using social media to promote her book and blog, which helps to further establish her brand identity and authority within her industry.
Receiving National Recognition
We are thrilled to announce that DiversityPlus Magazine has named Sharon Manker one of the 2021 Top 15 Women In Power Impacting Diversity (in the US). Sharon is featured in the Q2 Issue of DiversityPlus Magazine, sharing her story with thousands of corporate executives, suppliers, and diversity professionals across the country via print, social media platforms, and a state of the art digital eMagazine that reaches over 157,000 readers in the United States, the European Union, and seven other countries. Her professional bio also is being published in The Marquis Who’s Who in America 2021-2022. Congrats, Sharon!
Being A Role Model
Sharon now believes that, “Self-promotion is not about vanity. It’s about being a role model for young professionals and being confident in the work you have put out.” She adds that her 10-year-old daughter believes she is famous because her friends can find her mom on social media. “I want to be an example for her and the girls to show them that you can overcome adversity and obstacles being a woman of color.” Click here to visit SharonManker.com, and be sure to follow Sharon Manker on LinkedIn or @TheRealSharonManker on Instagram.
If you have not yet established a strong, strategic, and active online presence, now is the time to start. But first, you need the tools to be successful. Aliya Hammond Consulting can help you take your marketing skills to the next level. To receive a notification of when registration will open for the next Social Media Coaching program that starts in autumn of 2021, click here and sign up today!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
