Like the other time-saving tips covered in our blog this month, repurposing content is an easy way to expand your reach with less effort. But what exactly does it entail? Read on to find out more about repurposing content (and why you should do it), as we tackle these three questions:
1. What is repurposing content?
2. Why is repurposing content important?
3. How can I repurpose content effectively?
What is repurposing content?
Simply put, repurposing content is the practice of reusing some or all elements of existing content in a different way. Just like recycling glass, plastic and cardboard, the goal is to transform your content into a new form, such as pulling social media posts from a blog article or turning a YouTube video into an infographic or eBook.
Repurposing generally works best with high-performing, evergreen content (meaning it remains relevant long-term as opposed to being trendy). With that said, keep in mind that repurposed content should always be adapted to suit the new format and platform, and be sure the information you are providing is fully up-to-date before sharing.
Why is repurposing content important?
Similar to creating content in batches, repurposing makes easy work of your social media strategy. Seriously, there’s no need to start from scratch all the time! Instead of spending countless hours coming up with new ideas week in and week out, let your content pillars guide you, and repurpose content to get your message in front of a wider audience.
In addition to saving time, repurposing has the added benefit of helping to expand your reach. Some people love to digest a 500-word blog filled with valuable information, while others prefer small bites or a strictly visual presentation. Repurposing content lets you satisfy your entire customer base while organically growing your audience through quality repeat content.
How can I repurpose content effectively?
Effectively repurposing content means presenting it in a fresh new way. Instead of being stagnant, your content should strive to keep your customer base interested while also pulling in a new audience that may have missed your message the first time around.
Search engine optimization (SEO) is key in helping to boost visibility and traffic. Start by looking at metrics to see what has performed well in the past, and target content that continues to offer value or solves the pain points of your audience. Then, decide the best way to update and repurpose that content.
At Aliya Hammond Consulting, we know that finding the time and the tools to successfully balance your business and online presence can be stressful. If you need assistance with repurposing, as well as creating content, coaching, and other social media services, contact us today!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
