Starting a blog is a big step for any business, but it is well worth the time and effort. There are many reasons why a business should have a blog, from positioning yourself as a brand authority, to increasing traffic on your website and social media platforms. Blogging also affords an opportunity to give your business a human voice and allows you to share richer, more robust content. But how do you share that content, exactly? It’s not enough to simply write a blog, even if you are a skilled writer with an understanding of online marketing and SEO best practices. You also need to make sure your blog is seen and read by your target audience. Here are some ways to do just that.
Instagram Carousel Slides
Instagram is all about sharing visual elements, including eye-catching photos and dynamic videos that can be either live or pre-recorded. Whether it’s traditional 60-second clips or 15-second Instagram Reels created directly on the platform, video can be a great method for sharing information from your blog. But is there another (and perhaps better) way to convey your message on Instagram that also goes beyond the single image? Instagram carousel slides allow you to share multiple images in one post paired with bullet points taken from your blog, and according to a 2020 study published by Social Insider, carousels bring higher engagement rates than videos or lone images and receive significantly more comments.
Social Media Platforms
Instagram has over 500 million daily active users, but it is not the only popular site for online marketing. Other social media platforms, like Facebook, LinkedIn and Twitter, are fantastic outlets for sharing and distributing content. Platform specific tools such as LinkedIn Publishing, or sharing a link to blog articles with a tease and featured image on Facebook, make it easy to promote your blog and reach your target audience. In fact, social media platforms are an essential part of any online marketing strategy that can help drive traffic directly to your website and sales funnel. And as far as content marketing goes, blogging is the original and #1 method for building trust, brand recognition, and a loyal customer base.
If you follow our blog, you may have read our recent series with valuable information on email marketing, including how to craft an engaging email and ways to grow your email list. An engaging email campaign tells a story and helps you connect with customers on a more personal level — just like blogging! Sharing blog articles via email is a simple yet highly effective concept and should not be overlooked. When promoting a blog through email, having a well-crafted title means there is already a short and catchy subject line built in to spark curiosity. Remember, first impressions count, and it’s the title/subject line that ensures your email/blog gets open and read!
As always, the team at Aliya Hammond Consulting is happy to help with all your online marketing needs from start to finish, including professional blog writing and social media management services. Contact us today!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
