Have you ever come across a social media term when developing your online marketing plan and were unsure of its meaning? What about all those acronyms and slang words you see on social media posts? Sometimes, FOMO (Fear Of Missing Out) can lead to social media anxiety, but we are HTH (Here To Help). In honor of World Social Media Day, which comes around each year on June 30th, we will decode some of the top social media terms, acronyms and slang words to help inform your strategy.
Social Media Acronyms
Social media acronyms run the gamut from technical to trendy. B2B (Business To Business), B2C (Business To Consumer), SEO (Search Engine Optimization), and ROI (Return On Investment) are commonly known outside of professional social media marketing circles, but others — not so much. Here are a few technical acronyms to know:
- CPC (Cost Per Click) — The dollar amount you pay for every click on an ad.
- CR (Conversion Rate) — The number of customers who took a desired action divided by the total number that could have.
- CRO (Conversion Rate Optimization) — The steps you take to improve your company’s conversion rate.
- CTA (Call To Action) — Words that encourage customers to take action.
- CTR (Click Through Rate) — The percentage of people who clicked a link when given the option.
- DM (Direct Message) — Private communication between a sender and recipient.
- GA (Google Analytics) — A service offered by Google that tracks and reports website traffic.
- PV (Page views) — The number of visitors landing on a page.
- SMP (Social Media Platforms) — Facebook (FB), Instagram (IG), Twitter (TW), LinkedIn (LI), YouTube (YT), and more.
- SMM (Social Media Marketing) — The use of social media platforms to connect with customers, increase sales, build brand identity, and drive website traffic.
- UX (User Experience) — Best practices for how people interact, navigate, and perform actions on your site.
Of course, there are also useful and trendy acronyms used to communicate with your target audience on social media platforms. These can be handy when trying to meet a word limit on posts, and they can help get your point across quickly and succinctly in a fun way. Some of top picks for business include:
- AMA (Ask Me Anything)
- BTW (By The Way)
- DYK (Did You Know)
- FOMO (Fear Of Missing Out)
- FYI (For Your Information)
- HTH (Here To Help)
- ICYMI (In Case You Missed It)
- IMO (In My Opinion)
- IRL (In Real Life)
- LMK (Let Me Know)
- LMS (Like My Status)
- LOL (Laughing Out Loud)
- MFW (My Face When)
- TFW (That Feeling When)
- TGIF (Thank God It’s Friday)
- YOLO (You Only Live Once)
Social Media Slang
Understanding social media slang is important for maintaining your brand identity. Business best practices include establishing a trusted, professional voice, but sometimes, acronyms and slang can help to add a friendly, casual vibe to posts. It’s also good to know your demographic in order to tailor your message. Here are a few of the more popular slang terms used online.
- Clickbait — When a title only serves to get clicks instead of offering value to customers.
- Cray — Short for crazy.
- Crushing It / Slay — When something is done very well.
- Facepalm — Used to convey stupidity.
- Fam — Short for family.
- Fire / Lit — When something is hot / exceptionally good.
- Savage — Harsh.
- Squad Goals — Something a group should strive to achieve.
- Thirsty — Too eager.
- Throwing Shade — Sarcastic remarks that serve to insult.
- Yaas — An enthusiastic yes.
Social Media Terms
Like any industry, social media marketing involves insider jargon. Knowing these terms can help your business have a better understanding (and communicate more clearly) when developing an online marketing plan, either on your own or with the help from the pros. Planoly offers a comprehensive guide to social media terms, but here are a few of our favorites.
- Algorithm — A way of prioritizing which content gets seen on social media platforms based on relevancy.
- Brand Advocate — A person who organically promotes a business without payment.
- Crowdsourcing — Seeking information and ideas from the online community.
- Engagement — Interaction with customers online through likes, comments and shares.
- Evergreen — Content that is always fresh and relevant.
- Hashtag — The use of the pound symbol to connect social media content.
- Organic Reach — Content that is seen by a target audience without paid distribution.
- Traffic — the number of people visiting your website and social media platforms.
- Viral — A post that receives record-high engagement.
Happy World Social Media Day from the team at Aliya Hammond Consulting!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
