In our recent blog, Celebrating World Social Media Day, we told you that 3.78 billion people spend an average of 6 hours and 43 minutes online each day, but did you know different social media platforms have different demographics? While similar by nature, no two are exactly alike when it comes to reaching customers. That is why it’s important to do your research first!
Knowing which networks your target audience is spending their time on allows you to be more strategic in your online marketing efforts — and it can save you a lot of wasted time. Here, we’ll provide a brief breakdown to help you determine the best, most effective social media platforms for your brand.
Overcoming controversies and credibility hits in the recent past, Facebook still holds its title as the top social network in the world. While the 25-35 age group makes up the most sizable demographic, Sprout Social notes that Facebook has seen an influx of boomers looking to connect with friends, family, and their favorite brands. Facebook’s massive size and engagement rate makes it a fantastic choice for online marketing in general, but if your brand is looking to reach a younger customer base, it should not be your one and only choice.
As the second largest social network, Instagram’s popularity has continued to steadily rise. Like Facebook, the main demographic of this photo and video sharing platform hovers in the 25-34 range, with slightly more women than men. As an added bonus, Instagram and Facebook allow you to cross-post and promote ads between both sites. Unlike Facebook, Instagram attracts a large number of teens, thanks to the introduction of Reels, but market research shows it to be less popular with the 65 and older set.
Twitter skews slightly older than the competition. Users are mostly male between the ages of 35-49. With that said, it’s statistically considered a great platform for reaching degree-holders and high-earners with quick bits of information about your business. Tweets can be up to 280 characters or less and can include links to other sites and relevant resources that help you connect with potential customers.
Other social media platforms, such as LinkedIn, YouTube, Pinterest, Reddit, TikTok, and Snapchat, are also viable options for online marketing, depending on your target audience demographics. In addition to the information provided in our blog, Pew Internet Research For Social Media Use In 2021 is a great resource to get you started on the right path when trying to determine what networks your business should be on. And as always, the experts at Aliya Hammond Consulting are here to help with all your social media marketing needs!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
