It can be a challenge navigating the algorithm behind Google rankings. Sometimes trying to get your business listed on the first page of search results can seem like the unbreakable code. Through Search Engine Optimization (SEO) you can improve your business’s ranking on search results and bring in new customers.
But what is SEO? The Guardian defines SEO as a term that “refers to the process of improving the position that your website appears at in the ‘organic’ search results returned by sites such as Google.” The concept behind SEO is that the higher your page appears in search results, the more Internet traffic your website receives, and the more business your company receives. Statistically, the first page results on a Google search (or another engine) receive 33 percent more traffic in comparison to those listed on later pages.
If that statistic doesn’t make you want to improve your optimization, here are three reasons to make your website more SEO friendly.
#1: Be Found By Customers
With 33 percent more traffic, that’s 33 percent more customers you could be reaching as a page one result. By using searchable keywords and keeping your site updated, you can attract more web traffic and turn those searches into loyal customers. Through SEO, you can reach customers that might otherwise have gone elsewhere.
#2: Make Connections
Even if your business isn’t website driven, SEO still provides an opportunity to connect to prospective clients or collaborators. SEO will allow someone looking for your services, or in an adjacent field, to find you, which can make all the difference in business. Through an SEO friendly website, you can build your network.
#3: Stay Competitive
SEO is not a passing fad, like many people once said about social media. If anything, it’s the start of a new way of searching for services and items. Google and other search engines use the SEO data on your website to rank you (as well as your competitors). By participating in SEO, you’re staying competitive with the businesses not only in your area, but also around the country (and possibly the world). You don’t want to give your competitor an edge, do you?
SEO can seem like a scary, confusing topic to broach, especially with so much network interaction riding on it. However, you’re not alone. There’s a wealth of information online about how SEO works, such as Google’s SEO Starter Guide and Buffer’s Beginner’s Guide to SEO. If it all just seems too much though, experts like Aliya Hammond Consulting (AHC) provide SEO services that can help put your business on the right path to Google rankings, allowing you time to focus on what you do best. AHC can provide clients with pay-per-click management, SEO oriented content writing, link building, social media marketing, and local search marketing — all of which can help improve SEO rankings.
SEO can help you bring in more business for your company. Isn’t that worth giving it a try? What have you got to lose?
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
