It’s often said that content is king when it comes to digital marketing. However, the best laid content plans built around a product or business are only as effective as the marketing strategies used to promote them. That’s where conversion marketing comes into play.
Understand The Purpose Of Conversion Marketing
Conversion marketing is a type of digital marketing that focuses specifically on tactics to increase your conversion rate. It does this by utilizing call to action methods that “convert” a person from a casual viewer of your online site to an actual customer who purchases your products or services.
Like attraction marketing, conversion marketing functions by providing valuable information about the product or service to draw in customer interest. The difference lies in its focus on maximizing that interest by encouraging the customer to take action.
The key to identifying how you can integrate conversion marketing into your social media strategy starts by understanding the conversion goals of your business and translating them into a tangible campaign.
Learn The 5 Key Goals Of This Digital Marketing Strategy
There are five key goals of conversion marketing: attract, engage, educate, convert, and re-engage. Each of these goals work together toward boosting conversion and, ultimately, profits.
In order to better understand how they work, let’s dive a little deeper into each individual goal.
- Attract: Build trust and draw in your audience with content that provides value. This particular goal may benefit from including engagement marketing strategies to establish a two-way conversation in order to learn your customers’ pain points.
- Engage: Any opportunity to gain information about your customer is a worthy one. Take what you learn and use your expertise to create targeted content that helps alleviate the pain points of your customers.
- Educate: Provide helpful information about your products or services as a way to both educate and support your customers in finding solutions that fulfil their needs.
- Convert: Establish your business as a trusted brand and resource to successfully convert a visitor of your online site into an actual customer.
- Re-Engage: Send a follow up message in the weeks after purchase to not only remind people of your additional products, but also to help to delight with individualized customer service or personalized offers.
Understanding the purpose of conversion marketing and the key goals builds brand authority and brand loyalty. It will also increase profits — which is the main objective of any successful business. For help with conversion marketing all your social media needs, contact the pros at Aliya Hammond Consulting.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
