When implementing social media marketing strategies, understanding what types of strategies are available is an asset. One popular type of strategy, engagement marketing, works by using “strategic, resourceful content to engage clients and create meaningful interactions over time,” according to Marketo.
Unlike other marketing techniques, engagement marketing specifically introduces a two-way conversation between customers and businesses. This tactic allows marketers to gain valuable insights on what the client is interested in and provides a unique customer experience.
Similar to attraction marketing, engagement marketing involves providing customers with value, but it takes this practice to the next level by using information based on the audience and their behaviors in order to reach them in more personal and purposeful ways.
But how do you begin integrating engagement marketing into your social media marketing strategies? Here are three helpful tips to get you started.
1.Define Your Target Audience By Asking Questions To Identify Pain Points
Today’s consumers have a wealth of knowledge at their fingertips. This makes the need for businesses to understand their audience and create impactful marketing campaigns vital.
An engagement marketing strategy taps into the knowledge of who the audience is, so products and services can be recommended to potential and existing customers in a way that encourages social engagement.
A great way to find out more about your target audience and identify their pain points is to ask questions through quizzes, surveys, and polls. These could be shared by sending out an email to your list, creating polls on Instagram Stories, or creating a post on social media.
2. Focus Your Strategy On Platforms Seeking To Engage Others
Social media is no longer just posting memes and photos; it’s big business. Your social media platforms are the ideal tool for introducing engagement marketing into your strategy, because they help to build trust and brand authority in a cost-effective way.
These platforms also encourage direct conversation with customers, which provides valuable information that can be used to give a better customer experience before and after the sale.
In addition, an engagement marketing strategy can help businesses develop brand authority in their industry. It can create greater brand awareness that makes it easier to attract new customers. It can also build brand loyalty and form stronger relationships with existing customers.
3. Develop Highly Personalized Content
Instead of delivering an impersonal sales pitch, the best engagement marketing campaigns shift the focus of their messaging to providing value to customers. They do this by engaging their audience over a period of time — as individuals — based on what they do, and where they are online.
Engaged customers are loyal. By knowing your target customer, what pain points they experience, and how to best support them, you’ll increase their loyalty to your business in the long term.
The key is to personalize the content you deliver, and establish a relationship with your target customer as an individual. Ultimately, engagement marking is about getting customers to know you, like you, and trust you before and after the sale.
For help with engagement marketing and all of your all social media management needs, contact us today to learn about the services offered by Aliya Hammond Consulting. We also invite you to sign up to receive notifications for our Online Marketing Essentials course, happening in November!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
