When it comes to online marketing, many businesses assume posting on social media platforms is of the utmost importance. Sure, this vital task is way up there, but you may be surprised to learn starting a blog is even more important. In fact, it is the original and greatest form of content marketing by far! Read on to learn why blogging for business is #1 and why you should be getting in on the action.
A blog provides a reason for people to keep returning to your website (and sales funnel) week after week.
There are many reasons why your business should have a blog, but first and foremost, blogging increases traffic to your website and social media platforms. By design, your website is the gateway to your sales funnel and the first step a casual browser must go through before becoming an actual customer. After you make a sale, the goal is establish brand loyalty and an on-going relationship with your customer base.
When done correctly, a blog provides valuable content that entices current and prospective customers to follow you online and visit your website for more, which can lead to an increase in brand recognition and potential sales. Additionally, utilizing search engine optimization (SEO) and keywords when blogging can help to boost your search engine results and online marketing presence, helping to reach a larger target audience and get your business noticed.
A blog gives your business a human voice that helps customers to get to know, like and trust your brand.
Blogging for business also helps to establish your company as a brand authority and trusted resource. It affords the opportunity to develop a consistent voice that adds a human touch to a business and helps to increase the “know, like and trust” factor that is the key to success. A well-written blog can even become a part of your brand identity, garnering national attention and kudos from industry leaders in your field.
For example, the writing team at Aliya Hammond Consulting was recently spotlighted for their work by DMS Insights, a global digital advertising news site. Through ghostwriting for a client, we were able to share our “expertise in content marketing” by creating a “lifestyle blog that covers topics ranging from charcuterie to budget remodeling,” and “prioritizing keywords and phrases to optimize their SEO performance to reach consumers.”
How to get in on the action by starting a blog.
A quality blog allows your business to provide rich, in-depth content about products and services in a way that doesn’t hit customers over the head with a hard sell. Blog writing is a subtle art that requires experience and a knowledge of SEO best practices, public relations rules, and writing copy to provide valuable information while still achieving online marketing goals. It also requires a good amount of creativity, impeccable grammar, a consistent style, regular posting, and a friendly, conversational tone that speaks to a given target audience.
Obviously, there is a lot more to a blog than first meets the eye, and outsourcing your writing to a professional is always a wise decision. The team at Aliya Hammond Consulting can help keep your social media presence active through quality blog content for any and every type of industry, helping you drive repeat traffic to your website, establishing a personal connection with your customers, and building trust and awareness in your company or organization. Contact us today to learn more about our blog writing services and for assistance with all your online marketing needs — and be sure to follow our blog, too!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
