A new year and new decade means new opportunities. This year, make your New Year’s resolution to enhance your digital presence and build trust with your audience.
Digital trust is a measurement of confidence audiences have in your company or organization, and is a key component to your overall online brand. This level of confidence is based on a variety of factors that can fit into six categories: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.
These categories were measured in an online survey by Business Insider in 2019 and the results are not surprising. LinkedIn was shown to be the most trusted social media platform. However, Instagram and Pinterest followed close by as the most trusted sites. In order to build digital trust, brands need to invest in platforms their consumers trust.
Key Impacts and Concerns
Digital trust on these sites not only impacts your engagement, but also your marketing strategy. Users want to ensure that their personal details aren’t being sold to the highest bidder, the ads they’re clicking on aren’t laced with viruses, and their data isn’t going to be hacked. With so many data breaches in recent years, security and protecting privacy are top concerns for consumers. Marketers know that a strong data privacy and usage policy are key concerns of users, and need to embrace platforms that are considered the safest.
Prime Examples
While platforms like Facebook are struggling to overcome scandals about their use of consumer information, Linkedin has become the most trusted platform. It is also actively growing and evolving. At its inception, LinkedIn was crafted to connect professionals, but has since become a top contender for recruiting, marketing, and networking, as well as a key strategic element for salespeople. When you want to be the leading platform for these reasons, you ensure users are confident in your ability to keep their information secure.
Following Linkedin, Pinterest also ranked high in Business Insider’s survey. It outranked Linkedin in the categories of Shareability, User Experience, and Relevance, and came in second (behind Linkedin) in Security, Legitimacy, and Community. Pinterest was built on the premise of relevant and shareable content, where users could direct the algorithm to show them links related to specific topics. What does this mean today? Users trust the links on Pinterest, but they also engage and share content that is relevant to them.
Instagram, which is owned by Facebook, came in third for the most trusted social media platform. If you’re surprised, don’t be. Instagram is built for engagement, and encourages individuals to share their photos instantly, keeping content relevant. With additions to the platform like IGTV and Instagram Stories in recent years, they’ve continued to draw users of all ages and backgrounds.
Digital trust can make or break your business or organization. Taking it seriously and fostering that trust with users is essential to building your brand. For help with all your social media management needs, contact the pros at Aliya Hammond Consulting.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
