It’s a new year, which means it may be time to update your social media marketing strategy. The advent of TikTok and Instagram’s recent shift to video content has revolutionized online marketing, and this has become increasingly difficult for businesses to ignore.
Short-form videos help to reach a wider audience while boosting engagement and adding variety to content pillars. At the same time, long-form videos are a must for small business websites and entrepreneurs looking to become thought leaders in their industry.
Video can be a powerful tool for building brand awareness and the “Know, Like, Trust Factor,” as well as generating leads, reaching new customers, and helping them to better understand your products/services. Don’t believe us? Check out these recent facts and stats!
Algorithms are prioritizing video content.
On many of the top social media platforms, it’s become a central focus that algorithms are prioritizing video content. Brightcove reports that, “Video gives a 157% organic traffic increase from search engine results pages.” Yes, you read that right—157%!
Social media platforms are seeing the signs.
According to Social Insider, “Experts predict that in 2023, TikTok will amass up to 840 million users.” It’s no wonder Instagram is trying to keep its own users from abandoning the platform for TikTok by switching from photos to short-form video. Even Facebook is trying to get in on the action, with the addition of Reels.
Video is generating leads and helping brands get new customers.
Videos are highly effective at generating leads and helping brands get new customers. “94% of marketers agree that videos have helped increase user understanding of their product or services” according to Wyzowl. This ultimately leads to a purchase that may not have happened otherwise.
Here are some more interesting facts and stats:
- Nearly 61% of companies say that video content is a major part of their marketing plan. (Explain Ninja)
- 86% of marketing professionals use video as a marketing tool. (Oberlo)
- Almost 93% of brands say they got new customers due to the videos posted on their social media accounts. (Hubspot)
- 86% of marketers say video content has boosted traffic to websites. (Wyzowl)
- 83% of video marketers claimed that they had generated leads with the help of video content. (Hubspot)
- More than 52% of marketers say that video is the type of content with the best ROI. (Hubspot)
According to Finances Online, the top three social media platforms for video marketing are Facebook, Instagram, and YouTube, with a value expected to reach $45.6 billion by 2025, while Statista’s 2022 Advertising Report notes that video is the fastest-growing segment of digital advertising.
At Aliya Hammond Consulting (AHC), we know many business owners do not have the time, skill, tools, or bandwidth to create a consistent stream of video content, and that is why we are here to help. This year, AHC is adding video (short-form and long-form) and audiogram (soundbites that are taken and used in video clips) production to our list of social media management services! Stay tuned for more information in our blog this month, or contact us today!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the Greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, Video and Audiogram Production, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
