Email marketing is still one of the most effective marketing strategies around, but first, you need to successfully capture the email addresses of your target audience. After all, how can you communicate with customers if you don’t know how to reach them? This month in our blog, we covered how to craft an engaging email, but today, we turn our attention to another important marketing objective — growing your email list. From lead magnets and webinars, to easy but often overlooked methods, here are our tops tips.
#1. Lead Magnets
Everyone loves a free offer! Creating exclusive content for free download is a great way to grab the attention of your target audience and increase your customer base, because it entices people to subscribe to your email list. In exchange for email addresses, you can provide value and promote your brand through lead magnets like eBooks, checklists, and other free items or services that are given away for the purpose of gathering contact details. For more information on lead magnets, check out our beginner’s guide.
#2. Webinars
This past year, webinars have become a mainstay of digital marketing, allowing businesses to connect with customers through special online events. This convenient, cost-effective tool helps to educate customers about your goods and services, and it also builds brand awareness and trust. Webinars grow your email list by providing a motivation to opt in, with easy online event registration. Options include:
- Facebook ads and sign up promotions on social media.
- Website pop-ups.
- Including registration forms directly on your website.
Allowing customers to join in live question and answer sessions after your webinar will encourage engagement. In addition, providing access to videos for subscribers can also help to boost your email list building efforts.
#3. Simply Reaching Out
Sometimes the easiest and most obvious methods are overlooked, but simply reaching out to your contacts and asking them to join your email list can help increase your numbers — especially if you are just getting started. This method is slow but effective and can help give a solid foundation to your marketing objective. And of course, adding a link to your email signature is another smart but often forgotten move that must be mentioned.
Like all good multi-step marketing strategies, the task of email list building takes time, effort, and a bit of know-how. As always, the team at Aliya Hammond Consulting is here and happy to help you every step of the way. Whether it’s email marketing, social media management, web development and blog writing, or social media training and coaching, contact us today for more information on the many services we offer!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
