If you have a business with products to sell, Pinterest can be a powerful addition to your online marketing strategy. And if you have not signed up for a business account, there is no time like the present! This visual discovery engine has over 454 million monthly active users worldwide, but how do you tap into such a goldmine and make it work for you?
Here are 4 Pinterest tips for business owners:
- Know your target audience.
- Be active.
- Focus on branding.
- Plan ahead.
Now, let’s dig a little deeper to set you on the path to Pinterest success!
Know your target audience.
If you read AHC’s Pinterest for Business: A Beginner’s Guide, you know that Pinterest is a different kind of social network, and it is just waiting to help you “find your best audience yet.” This platform has considerably more female users than male — just over 77% to be exact. Immensely popular with moms, Millennials, and those with a college degree, Pinterest also attracts a higher income bracket than most, with 41% of users earning more than $75,000.
In addition to knowing the demographics of your business, it is important to pull from your content pillars in order to craft pins that resonate with your target audience. Think about how you can solve the pain points of your customers, and use analytics to track performance and tailor your marketing efforts. Ideas can include content that informs and content that inspires. And remember, Pinterest is a visual platform, so don’t forget those eye-catching images and/or videos!
Be active.
Every marketing strategy should include keeping an active online presence. Pinterest is the perfect balance of social network and search engine. To make the most of this, you need to play your cards right. Creating content on a regular basis helps to stimulate engagement and spread the word about your business. Including Pinterest widgets on your website is also advisable, because it makes it easier for customers to pin your content to their boards, and this encourages others to buy your products.
Entrepreneur notes, “The commenting feature in Pinterest is still greatly underutilized, and you can stand out by using it frequently.” Get involved and build a community by engaging with your target audience. When beneficial, foster relationships by following leaders in your industry, repinning their content, and commenting on their pins. You can also create group boards and invite others to contribute, such as asking happy customers to pin photos of themselves with your products, along with a review.
Focus on branding.
Branding helps customers to easily find your content and builds upon the know, like, and trust factor. According to Sprout Social, 83% of pinners have made a purchase based on content they saw from their favorite brands on Pinterest. Start by crafting a creative description on your profile page that defines your business. Visual elements should have a cohesive look that is optimized to Pinterest’s size and resolution guidelines, including your profile picture and board displays.
Whether you are telling a story or highlighting products, be sure to keep your focus on branding. In other words, images should always include your logo. Keep in mind that pinning anything and everything just leads to a cluttered mess that is difficult to sort through. Stick to content that offers variety and value to your customer base, and content that showcases the style and personality of your unique business.
Plan ahead.
When creating content for Pinterest, planning ahead can help to save time and ensure a greater level of success. Keywords allow users to find your content in the search bar, so do your research before posting and use as many as possible. Content batching (writing posts for an entire week or month in one sitting) removes the stress that comes from haphazardly marketing your business online. It also can help you to pull together a more cohesive message and overall look, which will improve the effectiveness of your strategy.
Planning ahead also involves utilizing scheduling dashboards on a monthly basis to automate the process of posting. There are several options out there, but for Pinterest, we recommend Later or Planoly. Of course, if you need expert assistance, Aliya Hammond Consulting offers a variety of services to help you connect with your target audience on social media platforms like Pinterest. Contact us today to see how we can help you and your business!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
