Investopdia defines a lead magnet as “a marketing term for a free item or service that is given away for the purpose of gathering contact details.” While this sounds like a simple concept, there is actually quite a bit more to it than meets the eye. When it comes to building brand authority, growing your email list, and generating sales, lead magnets can be a powerful tool for any business. Today, we turn our attention to lead magnets and the best practices to boost your social media strategy.
What Is A Lead?
Let’s start by breaking things down to the basics. In digital marketing, a lead always starts with a customer entering your sales funnel and includes a follow-up email. Leads help attract and convert traffic on your website and social media platforms into actual sales, and it all starts with lead magnets.
How Do Lead Magnets Work And Why Do You Need Them?
In most cases, a lead magnet offers exclusive free content to your customers in exchange for their information. When an individual signs up to receive access to this content, they typically provide a name and email address. This information is invaluable, because it helps to grow your email list and reach your target market. It also allows you to provide valuable content in new and exciting ways, which can help build brand authority.
Types Of Lead Magnets
Here are some examples of the different types of lead magnets:
- eBooks
- Webinars/Live Demos
- Checklists/Cheat Sheets
- Guides/Tips
- Templates/Calendars
- Video Tutorials
- Toolkits
- Templates
- Mini-courses
- And tons more!
When offering a lead magnet via email or on social media platforms, best practices include providing value with quality, branded content. Remember, the goal is to not only generate sales, but to also establish brand authority and customer loyalty long-term.
If you read our recent blog, Top 5 Email Marketing Tips, you know that growing your email list is a vital part of any online strategy. Lead generation is one of the best tools for increasing your marketing audience and generating sales. For help with developing a lead magnet, contact our team at Aliya Hammond Consulting today! And be sure to tune in next week when we cover The Beginners Guide To Landing Pages!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
