Social Media Blog
Aliya Hammond | Social Media Strategist
What Is The New Clubhouse App?
If you haven’t heard of Clubhouse yet, you soon will! There has been a lot of buzz lately surrounding this latest app to hit the social media scene, and it’s easy to see why. Don’t get left out in...
When A Website Is In Order
When the Law Office of Nathaniel M. Holmes, LLC reached out to us for help with establishing their online presence, we were honored and happy to oblige. This minority and veteran owned workers’...
Our Favorite Things
Like Fraulein Maria and the von Trapp children in the 1965 movie musical, “The Sound of Music,” we love raindrops on roses and whiskers on kittens. Sadly, we also know these things won’t exactly...
The Beginners Guide To Lead Magnets
Investopdia defines a lead magnet as “a marketing term for a free item or service that is given away for the purpose of gathering contact details.” While this sounds like a simple concept, there is...
The Beginners Guide To Landing Pages
A well-designed landing page helps boost conversion and is an essential part of any successful online marketing campaign. This is common knowledge for a professional online marketer, but what about...
Top 5 Email Marketing Tips
Over the past few months, we’ve covered several marketing strategies within our blog, from content and conversion marketing, to engagement and attraction marketing. Each involves a unique use of...
What Is Content Marketing?
A strategic use of social media is vital for any business, and this definitely must include content marketing. But what exactly is content marketing, and why is it an important part of a sound...
What Is A Sales Funnel?
Have you ever poured liquid into a funnel when cooking or baking? This handy kitchen utensil looks like a cone — wide at the top and narrow at the bottom — and helps you target exactly where you...
What Is Conversion Marketing?
It’s often said that content is king when it comes to digital marketing. However, the best laid content plans built around a product or business are only as effective as the marketing strategies...
3 Ways To Market Online During The Pandemic
The COVID-19 pandemic has presented unprecedented challenges for businesses. From having to shift brick and mortar hours, to changing the ways that daily tasks are conducted, the operations of many...
What Is Engagement Marketing?
When implementing social media marketing strategies, understanding what types of strategies are available is an asset. One popular type of strategy, engagement marketing, works by using “strategic,...
An Inspiring Website Redesign
Recently, we assisted Brandywine Health Foundation in the creation of their brand new website. Like the recent redesign of our own website, and this sweet new website we developed for Zana Cakes,...
Social Media Training Vs. Coaching
Establishing a strong, strategic, and active online presence takes knowledge and commitment. Learning and understanding the skills and tools needed to be successful is essential, whether you are a...
3 Reasons Why Your Business Should Have A Blog
As the online marketing landscape continues to grow, ways to attract and maintain your audience through a comprehensive social media strategy have become increasingly essential. This includes...
9 Reasons To Love Our New Website
Social Media is a rapidly changing business, and that means even the experts need to make a few updates now and then. At Aliya Hammond Consulting, we are proud to announce the launch of our...
What Is Attraction Marketing?
If you use social media in any capacity, you’ve probably encountered a post where an influencer or trusted resource is describing how they’re using a brand’s services or products; which means that...
5 Reasons Why Your Company Should Invest In Social Media Training For Your Team
Updated September 2020 Social media has become an integral part of digital marketing for business. In the past decade, we’ve seen the continued blurring of social media into other areas of digital...
Developing A Sweet New Website
When Zana Billue first envisioned Zana Cakes, she hoped to turn her culinary school training and love of baking into a successful small business. Established in Cleveland, Ohio in 1998, Zana Cakes...
What Is Instagram Reels And Why You Should Include It In Your Marketing Strategy
In an effort to continually grow their platform offerings, Instagram recently launched the addition of “Reels” to their global markets, including the United States. The new content feature allows...
Exploring Facebook’s AI-Powered 360 Degree Backgrounds And Mood Lighting
At the start of the coronavirus (COVID-19) pandemic, social media platforms like Facebook were forced to evolve and find new ways to keep us connected. Even now, as we head into reopening phases in...
Facebook Launches Live With Friends
Recently, we have been discussing the many ways Facebook has updated their platforms to help users stay connected while physically distancing. Last week, we introduced Messenger Rooms, Facebook’s...