Social Media Blog
Aliya Hammond | Social Media Strategist
5 Great Tools For Finding Hashtags
While hashtags can often be seen as confusing or unimportant, they are actually key elements to sharing your content and tracking the use of your brand — and the hashtags associated with it....
14 Great Social Media Management Tools For Businesses To Consider – Part 2
As we discussed last week in Part 1 of this series, keeping up with social media is essential for any successful business. And while finding the right platform for your social media management needs...
14 Great Social Media Management Tools For Businesses To Consider – Part 1
The realm of social media is constantly expanding into new territory, and at a rapid pace. With that said, businesses need to keep up to be successful. Selecting the right platform for your social...
The Top 3 Social Media Listening Tools Today
While it’s important to post on social media, it is equally important to know what is being said about your business. Social media listening tools allow you to identify and assess what people are...
How To Optimize Your Social Media Networks In 3 Easy Steps
With algorithms and multiple platforms, improving your social media presence can seem like an insurmountable challenge. Luckily, there are some simple steps to optimizing your social networking...
How Many Social Media Networks Should Your Company Be On?
Social media surveys estimate marketers need to spend at least 10 hours a week working on their platforms. But where should you spend those hours? You don’t want to waste time on social networking...
30 Minutes To A Better Social Media Strategy
In a recent training session with the Norristown Chamber of Commerce, Aliya Hammond Consulting gave a crash course on planning social media goals and improving online marketing strategies. Business...
The Benefits And Best Practices Of #Hashtags
Hashtags can be quite the mystery when you first start using social media for business. What is a hashtag? How does it work? Is it worth spending the time doing? What are the benefits? With 2.8...
3 Reasons Why Your Company Should Invest In Social Media Training For Your Team
Social media has become an integral part of digital marketing for business. In the past decade, we’ve seen the continued blurring of social media into other areas of digital brand management — from...
Top 3 Reasons Why You Need An SEO Friendly Website
It can be a challenge navigating the algorithm behind Google rankings. Sometimes trying to get your business listed on the first page of search results can seem like the unbreakable code. Through...
How to Develop a Strong Brand Presence
With each new year comes new opportunities to build your brand in the new year. Branding can be a confusing part of marketing. What is it? Is it just a jingle or catchy slogan? Is it something only...
Facebook And Instagram Marketing And Why It’s A Must For Business
Everyone knows Facebook has well established itself as the largest Social Media platform to date. With at least 2 billion potential customers, you would be foolish as a business owner to not cash in...
How Hiring A Blog Writer Can Help Your Business Succeed
From driving traffic to your website to building expertise, blogs are a perfect way to promote your business. Business blogging can be a great tool to drive online traffic through “organic” avenues...
3 Keys To Optimizing Your Social Media Networks
Social media is a unique marketing tool that has its pros and cons. Pros: you can easily promote your business. Cons: the algorithms of each social media platform can make it a challenge to reach...
How To Stay Organized When Managing Multiple Social Media Networks
Facebook. Twitter. Instagram. Snapchat. Flickr. LinkedIn. Pinterest. Google+. YouTube. Vimeo. The list goes on and on when it comes to social media platforms. How do you stay organized when the list...
3 Convincing Arguments For Having A Facebook Ad Budget
Even though new social media companies seem to be popping up constantly, Facebook remains the leading platform. With 2.8 billion (yes, billion) monthly users, according to Facebook’s most...
The Top 3 Reasons To Outsource Your Social Media
It’s your business, so who could market it better than you? It can be hard to let the reins go on social media — after all, you can work Facebook, Twitter, and the other platforms well enough. But...
3 Reasons Why You Should Have A Social Media Presence
Whether you’re a new entrepreneur or a veteran business owner, one of the most common marketing campaigns includes social media. But for many, it may seem like an inconvenience — after all, there...