Constructing a Website With Both Style and Substance

Aliya Hammond | Social Media Strategist
August 22, 2024
Aliya Hammond

Jewell Antoine is “a first-generation entrepreneur with over 24 years of design and construction experience.” She is also the Founder of Antoine Johnson Construction, a construction management firm headquartered in Camden, New Jersey, and built upon “a guiding principle to promote sustainability, innovation, integrity, and diversity.” Unfortunately, her company’s website was out of date, the pages were not functioning properly, and the plugins were old. It also wasn’t aesthetically pleasing or suitable for promoting her impressive work and accomplishments. Seeking an effective showcase for her business and expertise in the construction industry, Jewell reached out to the talented team at Aliya Hammond Consulting, after meeting Aliya through the Goldman Sachs 10K Small Businesses Program. This collaboration resulted in a professional, user-friendly website that is both visually stunning and rich in content, fulfilling the wishes and needs of our client. 

Building a Better Design

Antoine Johnson’s new website has a clean and polished look with a minimalist design, focusing on professional imagery and a high-contrast color palette of vivid red, black, and white. Gorgeous photos from featured projects invite visitors to the Home Page, and the brand is well-represented with sharp, centered logos and clear, consistent fonts in a modern san-serif style. 

Functionality and Features 

Navigation on the new site is straightforward, and the content is logically structured, allowing users to quickly access key information. In addition to fixing all the issues we mentioned earlier, the new site is also responsive and adapts well to different devices and screen sizes.

Features include:

  • Services — Communicates our client’s capabilities in construction design management, general contracting, and more
  • News — Reports on “the latest construction technologies, innovative building techniques, and sustainable practices” that shape the industry
  • Portfolio — Allows users to access additional images and detailed descriptions of projects across Healthcare, Education, Cultural, and Corporate sectors

There is also a Contact page and an About section, which highlights notable project experience in list form and provides an opportunity for visitors to get to know the company and founder better. 

Click here to see the results of this web design with “style and substance” for yourself, and follow our Blog to read about other amazing projects completed by the team at Aliya Hammond Consulting, along with helpful Social Media Marketing tips! If you’re in need of website development services and more, contact us today to learn how we can help your business grow!


You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the Greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, Video and Audiogram Production, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!

You May Also Like

Loading...

Pin It on Pinterest