This month, we have turned our attention to “one of the most powerful, yet seemingly overlooked, social platforms on the web.” If you read our last blog, Pinterest For Business: A Beginner’s Guide, you now know exactly what makes Pinterest such a unique marketing platform for any small business looking to sell products online. And while you have learned all about creating a business account and following best practices for marketing to your target audience on Pinterest, you may be wondering, “What in the world wide web is a pincode, group board, or lens?” Join us as we decode the Pinterest terms and terminology every small business owner or social media marketer should know.
- Pins, Pinners and Pin Codes
- Boards
- Archiving
- Feeds
- Comments, Tagging and Hashtags
- Profile
- Lens
Pins, Pinners and Pin Codes: Any content shared on Pinterest is a pin, and every pin starts with a great photo. Pinners are the more than 450 million people who use Pinterest on a monthly basis. Similar to a QR code, pin codes take your target audience directly to your suggested boards, including your products.
Boards: Boards allow people to organize and save pins on the platform by subject. They can be set to either public or private. Group Boards are collaborative boards that you can invite others to contribute to. These are a great way to build partnerships with industry leaders and encourage engagement.
Archiving: In Pinterest For Business: A Beginner’s Guide, we mentioned that pins will continue to show up in the Pinterest feeds of your target audience for many years. While this unique aspect of Pinterest is appreciated by every social media marketer, archiving boards offers the option of hiding non-evergreen content without deleting it forever.
Feeds: Pinterest works a lot like a visual search engine, so feeds on the platform are filled with eye-catching photos and keyword-heavy descriptions. They are comprised of pins from people and businesses you follow, or they are suggested by Pinterest based on your activity and interests.
Comments, Tagging and Hashtags: We grouped comments, tagging and hashtags together, because they are all used to build a community and foster engagement on the site. Customers can add comments to your pins, and vice versa. You can tag others using the @ symbol. Like other platforms, hashtags on Pinterest make it easy for pinners to find your content.
Profile: Your profile is a landing page where all your boards and pins can be stored and accessed. It contains a short bio and a link to drive traffic to your website. We recommend using your logo as a profile pic for easy brand recognition. Again, as a marketing tool, Pinterest works best for a small business looking to sell products online, so branding is key.
Lens: Speaking of selling products on Pinterest, we need to mention one more term to know: Lens. This handy new feature on the Pinterest app (available for both android and iPhone) allows users to find pins and products based on their smartphone images. Pretty cool, don’t you think?
Next week in our blog, we will discuss the reasons why you should add Pinterest to your marketing strategy — and whether or not it’s right for your small business. And if you need the help of a professional social media marketer with over ten years of experience, contact the team at Aliya Hammond Consulting today!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
