Coronavirus has hit, unemployment is up, and you’re wondering how your small business is going to make it through this economic downturn. It seems counterintuitive at this point to hire a social media manager, but it’s something that you should be considering.
Stay-at-home orders in most of the country are keeping people indoors, and many are turning to social media for entertainment and information. Now is the time to not only maintain your social media following, but grow new followers and prospective customers.
By hiring a social media manager, you’ll be building those connections and ensuring your content reaches the target audience in an appropriate manner. In uncertain times, you’ll have someone to rely on if you’re impacted by coronavirus to make sure your customers are still engaging with your product or service.
A social media manager will help oversee content across platforms, ensuring a unified voice and brand. They can work with you to develop a strategy to meet your needs and drive traffic to your pages, yielding more leads and customers for your business.
Posting The Right Content
Is now the time to push that new expensive service or product? Maybe or maybe not, but a social media manager can help you figure it out.
Perhaps you don’t know what to post now that your events have been cancelled and your brick-and-mortar shop is temporarily closed. A social media manager can help you develop on-brand messaging that engages your customers and helps you stay on their radar.
It’s all about the messaging and keeping the community you’ve built together for the long haul. A social media manager can help you stay in touch while respecting the difficult situation your customers and clients might be in during the pandemic.
Reaching New Customers
Before the pandemic, you might have counted on foot traffic or word of mouth to get new customers or clients. During the pandemic it’s not only important to engage your current followers, but to continue to build your brand. Instead of those past methods, you’re going to be heavily relying on social media—the new word of mouth.
By hiring a social media manager, you can ensure that your brand is landing on a receptive audience. You might think the cost of hiring a social media manager is too much in the current climate, but the return on investment will be that you’re reaching potential customers and starting to build a long-term relationship with them.
Staying in Touch With Returning Customers
Your customer base is your lifeblood. They are the people who have been returning for weeks, months, or years to support your business. You don’t want to lose touch with them over the weeks (or months) of the pandemic. A social media manager can help you stay in contact with them, and continue to sustain their trust.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
