Targeted email marketing can be a powerful and highly effective tool for any business. The best social media marketing strategies always include this tried and true method of reaching and connecting with customers — but not all emails are created equal. Some have subject lines that fail to inspire. These are either deleted immediately or sit in flooded inboxes, lost and unopened forever. Others entice the reader to click and open, only to fall flat with a poorly conceived written message. There is definitely an art to emailing, whether it’s a lone email blast or a coordinated email ad campaign, and when it comes to email marketing, knowledge is power. In this blog, we will cover how to craft an engaging email, so you can avoid the common pitfalls and increase the odds of success.
The Secret To Writing Catchy Email Subject Lines
The most important step in crafting an engaging email is coming up with a catchy subject line that grabs the attention of your email list subscribers and encourages them to want more. First impressions mean a lot, and regardless of the quality of content, a subject line can make or break your email ad campaign right out of the gate. In fact, 69% of emails reported as spam are judged solely on the subject line. When crafting a subject line that ensures your email gets open and read, remember to:
- Keep it short.
- Spark curiosity.
- Make it personal.
The Email Marketing Rules Of Engagement
Targeted email marketing should be relevant to your business and customer base, and your subject line should be an honest reflection of the content it leads to. In other words, no click bait! Once opened, make sure your message (and overall email ad campaign) is as thoughtful as your subject line and the content you share on social media platforms. The goal is to create communication that is personalized and engages subscribers in order to build a lasting, mutual relationship. Engaging email content always:
- Tells a story.
- Touches upon a pain point.
- Offers value to your customer.
How To Craft An Engaging Email
Like a letter from a friend, the wording in an email or email blast should feature a friendly, conversational style. The last thing you want to do is sound like a pushy salesperson, so be sure to use your natural voice, be honest and trustworthy, and let your unique personality shine. This helps customers get to know you better and builds upon the know, like and trust factor that is vital to your brand.
It is also important to know your audience, and tailor your message accordingly. Empathize with their struggles by offering to solve a pain point, repeat what they stand to lose if they don’t act on your offer, and show that you appreciate the fact that they took the time to read your message. And above all else, check to make sure you are using proper grammar, spelling and punctuation before hitting send.
Are you struggling with emailing marketing? Contact the team at Aliya Hammond Consulting for help with developing a well-crafted, strategic email ad campaign, or click here to learn more about the other social media marketing services we offer.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
