It’s your business, so who could market it better than you? It can be hard to let the reins go on social media — after all, you can work Facebook, Twitter, and the other platforms well enough. But when it comes to social media, you might be better off outsourcing. Social media marketers can make your platforms work for you. Whether it’s furthering your brand or simply giving it the necessary time, marketers can bring you success.
#1 Brand, Don’t Sell
For many business owners, social media is an avenue to more sales. However, as Buffer notes, corporations like Oreo and GoPro have built up their names through branding, not through directly selling on their social media pages. While you might not be a multi-million dollar corporation, this is a lesson small businesses can institute. Sprout Social found that 46 percent of social media users unfollow businesses because of too much promotional material. When you outsource to a social media marketer, you get someone with the full knowledge of both brand development and social media platforms. In addition, you get someone who can consistently promote your business without annoying your customers with too much promotional material.
#2 Content To Be Contented With
If you’re not selling on social media, what do you post about? And how do you keep people engaged? With the average attention span estimated at only a few seconds, you need to grab your followers and potential customers immediately. As Inc. magazine kindly noted, “If you can’t make an impact in eight seconds, consumers will move on to the next adorable cat photo they stumble across.” Luckily, by outsourcing to a social media marketer, you can be content with the content being shared across your platforms. They know the key to grabbing the attention of your followers, whether it’s a cat video on Facebook or a personal anecdote on Instagram.
#3 Timing Is Everything
Between selling your products or services and handling customer responses, how much time do you as a business owner have to dedicate to social media? As discussed in our previous blog, “Top 3 Reasons Why You Should Have a Social Media Presence,” Social Media Examiner’s annual report shared that marketers start seeing results in exposure for their business with about 10 hours a week dedicated to social media. That time adds up — it comes to approximately 21 days a year. Is social media where you want to spend that time? By outsourcing your social media, you have more time to do what you do best.
Outsourcing can be a difficult decision, but one that can benefit your business. You can handle your business and customer satisfaction, while someone else handles your social media persona. That’s where services such as those offered by Aliya Hammond Consulting come into play — we can be there for you and your brand when you’ve got other things to worry about. From social media training to platform management, we can make sure your message get through loud and clear. Let the social media experts do what we do best so you can do your best business.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
