Social Media Blog
Aliya Hammond | Social Media Strategist
3 Reasons Why Your Business Should Have A Blog
As the online marketing landscape continues to grow, ways to attract and maintain your audience through a comprehensive social media strategy have become increasingly essential. This includes...
9 Reasons To Love Our New Website
Social Media is a rapidly changing business, and that means even the experts need to make a few updates now and then. At Aliya Hammond Consulting, we are proud to announce the launch of our...
What Is Attraction Marketing?
If you use social media in any capacity, you’ve probably encountered a post where an influencer or trusted resource is describing how they’re using a brand’s services or products; which means that...
5 Reasons Why Your Company Should Invest In Social Media Training For Your Team
Updated September 2020 Social media has become an integral part of digital marketing for business. In the past decade, we’ve seen the continued blurring of social media into other areas of digital...
Developing A Sweet New Website
When Zana Billue first envisioned Zana Cakes, she hoped to turn her culinary school training and love of baking into a successful small business. Established in Cleveland, Ohio in 1998, Zana Cakes...
What Is Instagram Reels And Why You Should Include It In Your Marketing Strategy
In an effort to continually grow their platform offerings, Instagram recently launched the addition of “Reels” to their global markets, including the United States. The new content feature allows...
Exploring Facebook’s AI-Powered 360 Degree Backgrounds And Mood Lighting
At the start of the coronavirus (COVID-19) pandemic, social media platforms like Facebook were forced to evolve and find new ways to keep us connected. Even now, as we head into reopening phases in...
Facebook Launches Live With Friends
Recently, we have been discussing the many ways Facebook has updated their platforms to help users stay connected while physically distancing. Last week, we introduced Messenger Rooms, Facebook’s...
Introducing Facebook Messenger Rooms
As the world has changed, so has the way we communicate. Recently, Facebook has updated their platforms to help users stay connected, including Facebook Messenger Rooms, Live With Friends, and AI...
5 Amazing New Facebook Features To Help You Stay Connected
Due to the coronavirus (COVID-19) pandemic, many small businesses are facing huge challenges. With that said, social media marketing has become more essential than ever, with platforms like...
7 Types Of Content To Post On Instagram That Will Help You Create Massive Engagement
With over one billion active monthly users, Instagram is an essential social media marketing platform for both large and small businesses. But it’s not enough to simply create an Instagram business...
3 New And Exciting Instagram Updates
Recently, I hosted a webinar on Instagram for Business, where we discussed how to organically grow your account, how to create massive engagement on your posts, and how to integrate Instagram...
3 Productivity Tips When Working From Home
Whether it’s a barking dog at the back door, kids learning in the next room, or simply social media sites like Facebook or Instagram in another tab, there’s always something to distract you when...
How Hiring A Social Media Manager Can Help During The Pandemic
Coronavirus has hit, unemployment is up, and you're wondering how your small business is going to make it through this economic downturn. It seems counterintuitive at this point to hire a social...
How To Keep Your Webinars And Online Meetings Secure
With the move to online working and learning due to the coronavirus (COVID-19) pandemic, video conferencing and webinars have become more important than ever before. In fact, popular platforms like...
5 Webinar Tips And Online Meeting Etiquette
It’s a brave new world with coronavirus and self-isolation. While webinars and video conferences might make social distancing and telecommuting a little easier, it’s not quite the same as in-person...
How To Create Engaging Content With Instagram Videos
You’ve conquered the Instagram photos, but now it’s time to tackle videos. With an estimated 1 billion users on Instagram, you want to get the best engagement for your time and effort. And video...
The 7 Best Webinar Platforms For Businesses
With the move to online courses and remote working around the world due to the global pandemic coronavirus, also known as COVID-19, it’s important to keep your business going while practicing social...
The Best Times To Post On The Top 4 Social Media Platforms
Often, we talk about the quality of the content you put out on social media as a driving factor for engagement. However, timing also plays a key part in getting content in front of current or...
3 Easy Instagram Presets For Better Photos And Why You Should Use Them
As the second most engaged social media network, Instagram is a vital communications tool for all small businesses. In case you’re behind the times, Instagram is predominantly a photo and video...
3 Reasons Why You Should Be Using LinkedIn Publishing
If you’re not using LinkedIn to promote your business, you should be. There’s no way be beat around the bush. LinkedIn is the most trusted social media platform, and with the option of LinkedIn...