Social Media Blog
Aliya Hammond | Social Media Strategist
How To Organically Grow Your Instagram Audience
After nearly a decade, Instagram continues to be a leading social media platform. In fact, Instagram has one billion monthly active users, it is the second most engaged social media network,...
Why Digital Trust Is Important As We Head Into The New Decade
A new year and new decade means new opportunities. This year, make your New Year’s resolution to enhance your digital presence and build trust with your audience. Digital trust is a measurement of...
How To Revamp Your Facebook Marketing Strategy In 2020
Facebook might have been one of the first social media platforms, but headed into 2020, it’s still the dominating marketing tool. With nearly 2.5 billion users worldwide, Facebook crosses multiple...
3 Reasons Why LinkedIn Is The Most Trusted Social Media Platform
There are some things that social media users value from their platforms — privacy and trust being two of the biggest. Users want to ensure that their personal details aren’t being sold to the...
Which Social Media Platforms Should You Adopt To Help Your Business Grow In 2020
When social media first came into our lives, most people thought it was a fad that would come and go. Well, that was decades ago — and now millions of users check into their social media accounts...
How To Start The New Year With A Solid Social Media Marketing Strategy
It’s almost time to ring in the New Year! Why not resolve to take your business to the next level, with the help of a solid Social Media marketing strategy in 2019? But how do you get started on...
3 Reasons Why Blogging Is Good For Business
Blogging might seem like an extra chore when running your business, but this type of advertising can be a key component of your marketing plan. Recent statistics show 61 percent of online consumers...
5 Major Brands With A Super Social Media Marketing Strategy
It’s easy to see the negative things on social media, especially when brands make magnificent mistakes. But when you’re in need of a little social media strategy inspiration, there are some major...
5 Great Tools For Finding Hashtags
While hashtags can often be seen as confusing or unimportant, they are actually key elements to sharing your content and tracking the use of your brand — and the hashtags associated with it....
14 Great Social Media Management Tools For Businesses To Consider – Part 2
As we discussed last week in Part 1 of this series, keeping up with social media is essential for any successful business. And while finding the right platform for your social media management needs...
14 Great Social Media Management Tools For Businesses To Consider – Part 1
The realm of social media is constantly expanding into new territory, and at a rapid pace. With that said, businesses need to keep up to be successful. Selecting the right platform for your social...
The Top 3 Social Media Listening Tools Today
While it’s important to post on social media, it is equally important to know what is being said about your business. Social media listening tools allow you to identify and assess what people are...
How To Optimize Your Social Media Networks In 3 Easy Steps
With algorithms and multiple platforms, improving your social media presence can seem like an insurmountable challenge. Luckily, there are some simple steps to optimizing your social networking...
How Many Social Media Networks Should Your Company Be On?
Social media surveys estimate marketers need to spend at least 10 hours a week working on their platforms. But where should you spend those hours? You don’t want to waste time on social networking...
30 Minutes To A Better Social Media Strategy
In a recent training session with the Norristown Chamber of Commerce, Aliya Hammond Consulting gave a crash course on planning social media goals and improving online marketing strategies. Business...
The Benefits And Best Practices Of #Hashtags
Hashtags can be quite the mystery when you first start using social media for business. What is a hashtag? How does it work? Is it worth spending the time doing? What are the benefits? With 2.8...
3 Reasons Why Your Company Should Invest In Social Media Training For Your Team
Social media has become an integral part of digital marketing for business. In the past decade, we’ve seen the continued blurring of social media into other areas of digital brand management — from...
Top 3 Reasons Why You Need An SEO Friendly Website
It can be a challenge navigating the algorithm behind Google rankings. Sometimes trying to get your business listed on the first page of search results can seem like the unbreakable code. Through...
How to Develop a Strong Brand Presence
With each new year comes new opportunities to build your brand in the new year. Branding can be a confusing part of marketing. What is it? Is it just a jingle or catchy slogan? Is it something only...
Facebook And Instagram Marketing And Why It’s A Must For Business
Everyone knows Facebook has well established itself as the largest Social Media platform to date. With at least 2 billion potential customers, you would be foolish as a business owner to not cash in...
How Hiring A Blog Writer Can Help Your Business Succeed
From driving traffic to your website to building expertise, blogs are a perfect way to promote your business. Business blogging can be a great tool to drive online traffic through “organic” avenues...