Aliya Hammond Consulting is a certified Minority and Women Business Enterprise headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Blog Writing, Website Development, Graphic Design, Video and Audiogram Services, Social Media Training, and Coaching for Executives. Led by President and CEO, Aliya Hammond, we help our clients nurture relationships with their customers by developing a personalized, integrative social media marketing strategy and crafting a strong digital presence. Here are some helpful tips on building your brand online to get you started on the right path!
Define Your Personal Brand
The secret to long-term success is brand recognition and building customer loyalty. When used wisely, social media can be a powerful tool to do just that, helping your target audience get to know, like, and trust both you and your business. How you show up online is how people see you. In fact, it’s not much different than always putting your best foot forward when meeting someone in person. The key to defining your personal brand is simple…. being authentically you. Consider these three questions:
- What is your area of expertise?
- What are your values?
- What do you want to be known for?
Have a Professional Logo, Headshot, and Website
We can’t stress this enough. Having a clean, well-designed logo and a high-resolution, professional headshot to utilize online and in marketing materials is essential! So is investing in the development of a professional website that provides a great user experience, with an attractive, cohesive look. Your website says a lot about who you are and the services you provide, and a good one can help to generate leads and sales.
Optimize Your Social Media Presence
Determine your goals and objectives. Then, audit your online platforms. Determine which networks your target audience is on and where the most engagement is happening. There are several social media platforms available, and each has pros, cons, and unique demographics. Understanding this can help focus and streamline your efforts and improve your results. Next, clean everything up so your branding is consistent and recognizable across all your social media platforms. Use the same high-resolution headshot, logo, cover photo, and compelling bio.
This is just the tip of the iceberg. Successfully building your brand online requires time, skills, and in-depth knowledge. Social Media Coaching for Executives can help, by giving you a better understanding of the tools and techniques needed to develop and implement your own social media strategy. Through extensive, ongoing, hands-on instruction, you can learn valuable information on driving repeat business, attracting new customers, and establishing yourself as a trusted leader in your field. Going above and beyond what training offers, a social media coach physically works with you, individually or as a small group, to bring about a noticeable and positive change in your online presence.
Follow our blog to read “Building Your Brand Online: A Guide To Crafting A Strong Digital Presence Part 2,” on June 26th, and contact us today for more information on the many social media services we offer at Aliya Hammond Consulting, including Social Media Coaching for Executives!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the Greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, Video and Audiogram Production, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
