With algorithms and multiple platforms, improving your social media presence can seem like an insurmountable challenge. Luckily, there are some simple steps to optimizing your social networking sites — here are three quick and easy tips to steer you in the right direction.
#1: Sizing Banners And Profile Photos
Banners and profile photos can be the ideal way to improve your social networking sites. All banners and profile photos should be sized appropriately — don’t give someone the wrong idea about your brand because you can’t be bothered with sizing. Even though it might seem like a hassle to create different sized images for Facebook, Twitter, LinkedIn, etc., this is the face of your business to anyone who sees your page. This could be a prospective customer’s first impression and interaction with your business, so make it clean and professional. You can find all the photo sizes you need for your platforms in this article by HubSpot.
If you’re looking for a shortcut to get those banners and photos together without purchasing expensive programs, there are many options available. Programs and apps like PicMonkey, Canva, and Pixlr make it easy to manipulate images for the size you need — and they’re free. They provide great opportunities to craft high quality, professional looking images without the struggle or the price tag.
#2: Advertising Images
Social media “advertising” doesn’t have to be expensive. You can utilize space that the platforms already provide to promote your business. When building your images in the programs listed in tip #1, consider using this valuable space for advertising purposes. This space is “prime real estate,” as it is the first thing users will see when loading the page, and it’s free. You can use this area to promote one of your other social networking sites, advertise seasonal merchandise or services, or showcase specials. On Facebook, you don’t even have to choose — the site’s new feature enables you to upload a slideshow format that will allow for multiple photos to move across your banner.
#3: Completing The “About” Section
Filling out the “About” section of your social networking sites provides a level of connection with customers and prospective customers. It’s a quick way for people to understand what your business is about, and the merchandise or services you provide. This Hootsuite post refers to these sections as a digital “business card” addressing six important questions: who you are, where you are, what you do, what interests you, how to get in touch, and what your brand is.
Need some help with your social media management and optimization? Social media marketers like Aliya Hammond can develop your social media presence by using these tips and more. It’s important to remember that once your “About” section is completed, you need to continue updating it. As marketing and branding changes, make sure your “About” section matches the rest of your branding.
Ready to get started on optimizing your social networks? See how Aliya Hammond Consulting can improve your sites and your overall social media presence.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
