Today, marketing strategies seem to revolve around social media platforms, and as a business owner, you may be wondering if email marketing is still an effective way to reach and grow your customer base. The answer is, yes!
According to Forbes, email marketing is still the most powerful tool to take your business to the next level and delivers the highest ROI of all marketing channels — 4200% to be exact! If you aren’t taking advantage of this tried and true marketing concept, you should be.
The proof is in the pudding.
Research shows emailing customers outranks popular marketing strategies and tools, just nudging out social media platforms for the #1 spot. But why? While social media is key for visibility and increasing engagement, email allows business to offer personalized messaging that drives sales and customer loyalty. Just check out these mind-blowing stats from Oberlo that prove it.
- The average return for every $1 spent on an email campaign is $42.
- 81% of small and mid-sized businesses rely on email for customer retention and acquisition.
- Abandoned cart follow up emailing results in 69% more orders.
- 49% of customers say they like to receive weekly emails from their favorite brands.
Measuring your own progress.
The goal of an effective email marketing campaign is to build your email list, generate more leads, and convert those leads to sales by offering exclusive, quality content. You can measure the progress of your email marketing campaign by tracking click through rates (the percentage of recipients who clicked on one or more links contained in an email), and conversion rate (the percentage of recipients who clicked on a link and completed the desired action). Doing so will give you direct insight into whether or not your email marketing strategies are on track.
Aiming for a target.
Let’s close with a brief bit of advice on what it takes to craft an effective email marketing campaign. Before you even write your first email blast, you need to come up with a targeted email campaign plan. Emailing customers at least once or twice a week is advised, but to be successful, you need to make sure you are crafting an engaging message that offers value to your audience, with a catchy subject line that entices people to actually open and read what you have to say.
Currently, nearly three billion people use email on a daily basis, and the trend is quickly going up. That’s an incredible opportunity for advertising that should not be ignored. If you need help to improve your marketing strategies, including creating an email campaign that gets results, contact the pros at Aliya Hammond Consulting today! And follow our blog to learn how to craft an engaging email, plus easy ways to grow your email list, coming later this month.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
