Social Media Blog
Aliya Hammond | Social Media Strategist
What Is Evergreen Content?
To develop a successful online marketing strategy, identifying and creating content pillars is essential. Having a set of topics or themes to pull from helps to establish a cohesive social media...
Our Favorite Instagram Accounts To Follow
Last December, we told you all about our favorite things in the world of social media marketing. And this year, we’ve decided to kick off the holiday season by sharing a list of our favorite...
4 Pinterest Tips For Business Owners
If you have a business with products to sell, Pinterest can be a powerful addition to your online marketing strategy. And if you have not signed up for a business account, there is no time like the...
3 Reasons Why You Should Add Pinterest To Your Marketing Strategy
According to Sprout Social, Pinterest’s user base has increased to over 450 million monthly active users this past year, surpassing the numbers of both Twitter and Snapchat combined. As a...
Working Together To Transform A Brand
Since its founding in 2001, Brandywine Health Foundation has experienced incredible growth while striving to create a thriving, inclusive, and healthy community for all. Inspired by an advancing and...
Decoding Pinterest Terms And Terminology
This month, we have turned our attention to “one of the most powerful, yet seemingly overlooked, social platforms on the web.” If you read our last blog, Pinterest For Business: A Beginner's Guide,...
Pinterest For Business: A Beginner’s Guide
Pinterest may look unassuming at first glance, but behind all the recipes and how-to pins lies a powerful and unusual marketing tool. Using Pinterest for business is a great option for small...
Repurposing Content (And Why You Should Do It)
Like the other time-saving tips covered in our blog this month, repurposing content is an easy way to expand your reach with less effort. But what exactly does it entail? Read on to find out more...
3 Benefits Of Content Batching
Managing your own social media presence can be time consuming, but it doesn’t have to be. In fact, there are several smart ways to streamline the process. Take content pillars, for example. As...
Identifying And Creating Content Pillars
When it comes to social media, it’s all about content. Without it, building a recognizable brand and getting customers to know, like and trust your business will be almost impossible in today’s...
How To Stay Connected Without Relying On Social Networks
October 4th marked the longest stretch of downtime for Facebook since 2008 — six hours, to be exact. This outage not only affected 3.5 billion Facebook users worldwide, but also Facebook-owned...
An Invitation To AHC’s Social Media Coaching Program
In our last blog, we reviewed the reasons why you should be working with a social media coach, and today, we invite you to join Aliya Hammond, President and CEO of Aliya Hammond Consulting, for our...
Making Connections Through Social Media Coaching
In a recent blog, Connecting Entrepreneurs With An Impactful Website, we told you all about the new web design we developed for the Philadelphia Women's Network Connection (PWNC). As the founder of...
How To Create A LinkedIn Event
If you followed our blog this month, you should now have a better understanding of LinkedIn, the top and most trusted online platform for career development and networking. By now, you’ve probably...
How To Create Your LinkedIn Video Cover Story
In our last blog, we highlighted four LinkedIn features to try, and first on the list was the Video Cover Story. This exciting new tool can help you share your professional journey, achievements,...
4 LinkedIn Features You Have To Try
LinkedIn has always been the top social network for career-minded professionals, but it has really come a long way since its inception back in 2003. In fact, LinkedIn recently announced some...
How To Develop Your LinkedIn Strategy
You may be hearing a lot of talk about LinkedIn lately, and chances are, you have probably received quite a few requests to connect with others on the platform. As the world’s largest professional...
Creating A Website Haven
Ellie Dukes' mission is to create a clinical massage experience with advanced quality care techniques provided in a healing space. As licensed massage therapist who specializes in integrative pain...
A Sweet Recipe For Social Media Success
Zana Billue bakes and sells a delicious assortment of delectable pound cakes through her e-commerce business, Zana Cakes, headquartered in Philadelphia, PA. Unique, mouth-watering flavors include...
Positioning Diverse Companies For Success Through Social Media
Sharon Manker, M.Ed. helps to position diverse companies for success. As an award-winning supply chain and supplier diversity professional with two decades of experience, she is highly skilled at...
Building A Bridge To Social Media Success
In addition to a vast list of social media marketing services offered by Aliya Hammond Consulting, we provide training sessions and hands-on coaching for businesses and entrepreneurs. One such...